What is the meaning of the notion "alternative" in intention of our topic? It is a way markedly distinguished from the "main" or "dominant" stream but it is also not only a "large refusal" without (at least frame) offer of another solution. The contemporary process of globalization is in relation to realization of the alternative against the existing dominant model of development in ambivalent relation. The long-lasting unsustainability of the dominant systems of the twentieth century and values they emphasized and depended on are evident. Alternative ought to be searched in frames that will be not limited by ideological taboos on the one hand, and on the other they will be not in contradiction to the best experience from the history of mankind and they will not try to adapt the reality to artificial constructions. Earth Summit in 1992 indicated the conception of sustainable development as an alternative of global development model integrating and optimizing the interrelations among basic dimensions of development. Since the industrial revolution they used to be understood as contentious, but their long-term contradiction is not acceptable. Only the future will show whether the conception of sustainability will become a real alternative. But it is a fact, that regardless of the name and definition, we have no too many choice.