One of the unreflected preconditions of many NGOs strategies is that „to address public“ is (or would be) useful. The article tries to formulate the following question: „Do the members of NGOs have intention to persuade public about their undisputable axioms or do they desire to understand public and to exchange ideas with people of different opinion? The hypothesis that NGOs members prefer the first above mentioned approach is stated and the principles of an alternative approach are formulated in the text.